Tim Pawlenty, the former governor of Minnesota and an unofficial candidate for the 2012 GOP presidential nomination, has released one heck of a political ad that masquerades as a book ad that looks like a movie trailer. The ad runs only a minute and fifteen seconds but it packs in a flurry of American religious and civic mythology around the themes of freedom, security, and prosperity. With a thrilling musical score of vague but impending danger that could have been lifted from the season finale of 24, Pawlenty’s voiceover reminds us that these three goals won’t be easy but that we can accomplish them because “we are the American People.” He also cites that we’ve done it before at Valley Forge, on the moon, and settling the West. If we just roll up our shirt sleeves we can get it done.
Pawlenty’s message draws on three myths in American culture.
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