As I posted last week, this weekend I presented a paper on the topic of Methodist Media to the American Society of Church History at this year’s American Historical Association meeting. Below is my paper from the panel.
Methodists and India: Mapping, Contact and Travel in the Christian Advocate, 1860-1890
Michael J. Altman, Emory University
What could bourgeois Methodist readers have known about India and how could missionary work abroad have brought them this knowledge? Today, I will begin to answer these two questions through an analysis of The Christian Advocate in the late nineteenth century. The Christian Advocate, published in New York and the official weekly publication of the Methodist Episcopal Church, rose to a circulation of 63 to 70 thousand by 1879 and as one historian claims, “the paper became an icon of bourgeois America.”[i] The Advocate circulated among a growing middle class during the rise of the popular press in America and, therefore, the representations of India and Hinduism contained in its pages sparked the minds of a broad Evangelical readership.
I focus on three themes in the pages of the Advocate regarding India and Hinduism: mapping, contact, and travel. First, missionary reports mapped out India as a geographic and spiritual field for missions work. Second, women in America were especially recruited to join in the missionary effort and make spiritual and imaginary contact with Hindu women in India. Finally, in order to see the fruits of the Methodist mission work in India, writers sent letters and stories of conversions, conferences, and revivals that allowed American Methodists to travel to India and see the Holy Spirit at work. In all three cases, imagination brought India into American homes through the pages of the Advocate.